I’ve been pushing really hard over the last few months to refresh the look and feel of the fruit and veg signage in store. The current signs look so dated, unappealing and no way do they encourage me to want to buy what they are advertising. The produce looks so staged and over styled which makes the food look so unnatural.

The ideas I have been working on is to make the produce the main focus of the shot and look fresh, mouth wateringly tasty and  ultimately make you want to eat it. Here’s what the new look and feel will hopefully look like.