Fresh Fruit & Veg

I’ve been pushing really hard over the last few months to refresh the look and feel of the fruit and veg signage in store. The current signs look so dated, unappealing and no way do they encourage me to want to buy what they are advertising. The produce looks so staged and over styled which makes the food look so unnatural.

The ideas I have been working on is to make the produce the main focus of the shot and look fresh, mouth wateringly tasty and  ultimately make you want to eat it. Here’s what the new look and feel will hopefully look like.

fruit and veg by Stacy Grant

Fruit by Stacy Grant

Fruit photography by Stacy Grant

Tara Fisher

I can’t quite remember when or where I first heard about Tara Fisher, but I am a huge fan of her work. Tara has worked in the industry for over ten years, she shoots for magazines and advertising and has also worked on many cookbooks. Her work is beautifully lit with simple uncomplicated compositions. I like how the styling is delicate and keeps things feeling very realistic. Beautiful work, very inspiring to me.

 

 

Tara Fisher